"Don't judge a book by it's cover"
I believe in being genuine so let's be real here; the above statement is a lie. Everyone judges a book by it's cover. Including you, including me. It's a natural instinct, that crucial first impression. As a bridal consultant, I know the moment I am within eyesight of my client, they are checking out my hair style, my makeup, my clothes... That first impression affects whether or not they decide to purchase something from me. (no pressure, Lydia) Sure, it's stressful but it pushes me towards perfection. When I roll out of bed, I know I need to look my best. Out of respect for my clients and to help the store by increasing our chances of a sale.